Tasked with evolving Ogury’s existing brand, we developed a new clean, concise, yet highly engaging identity with the aim of bringing a human touch to persona-driven data.
A refreshed approach to palette, typography, photography, layout and a new suite of hand-drawn illustrative marks were combined to create a new identity that breaks the mould of the wider sector in a bright and playful manner.
Once the intial work was complete, we became an outsourced design team for the brand whilst they recruited their own internal crew, even helping with a period of creative consultancy as the new team got up to speed.
Tasked with evolving Ogury’s existing brand, we developed a new clean, concise, yet highly engaging identity with the aim of bringing a human touch to persona-driven data.
A refreshed approach to palette, typography, photography, layout and a new suite of hand-drawn illustrative marks were combined to create a new identity that breaks the mould of the wider sector in a bright and playful manner.
Once the intial work was complete, we became an outsourced design team for the brand whilst they recruited their own internal crew, even helping with a period of creative consultancy as the new team got up to speed.
