Ogury came to us to modernise their brand and create a visual identity that better reflected the confidence and ambition of the business. The challenge wasn’t to reinvent what made Ogury recognisable, but to evolve it into a more flexible, contemporary system that could scale across every touchpoint.
Working from the circular form of the existing ‘O’, we developed a distinctive pill-shaped graphic language that became the foundation of the identity. Combined with a bold yet intentionally restrained colour palette, the system creates a recognisable visual rhythm that feels both premium and highly adaptable. Every element was designed to work harder, giving the brand a consistent framework across product, marketing, digital and events.
Alongside the masterbrand, we partnered with the team to launch Ogury Sona, their AI-powered platform for smarter audience planning. We created a dedicated identity, logo and motion system that sat comfortably within the wider Ogury ecosystem whilst giving Sona its own distinctive presence. From product launches and campaign assets to motion principles and platform storytelling, the work established a cohesive identity system capable of evolving alongside the business.
