We partnered with Session AI to create a brand that reflects their pioneering role in ethical ad-tech. The new identity is built around their core product: an algorithm that can build an anonymous picture of a user’s purchase intent after just five clicks.
The logo itself is derived from this unique technology, visualising the process of intention forming click-by-click. The wider brand system takes inspiration from Session AI’s upfront, privacy-first approach — a design language that champions clarity, transparency, and responsibility in a sector often criticised for opacity.
By celebrating clicks rather than personal data, the rebrand positions Session AI as a trusted leader in privacy-friendly personalisation, making complex technology feel both human and accessible.
