We've partnered with various Experian business units for over 5 years.
Our task; carve out unique spaces within the brand's broader ecosystem to design identities for different divisions within the business.
Starting with strategy, we identify what makes each business unit unique, develop a strong sense of brand personality and values and roll out a visual and verbal system to bring that to life.
Through iteration and experimentation we've been able to take existing logos, palettes and typefaces and create something distinctive each time. From the more innovative arm of their marketing services team to the more technically nuanced financial services department we craft individuality whilst maintaining a clear connection with the Experian masterbrand.
