Continued consolidation in the ad-tech landscape led to Index demanding a new brand to represent who they are today and aspire to be tomorrow.
A deep dive into the existing brand and company wide interviews uncovered the need for a completely new strategy - leading to an overhaul of positioning, values, language and aesthetic.
We built Index a brand focussed on acceleration, momentum and positive trajectory. Our new messaging framework and tone of voice presented Index as knowledgeable collaborators who’ll partner with you now and well into the future.
Continued consolidation in the ad-tech landscape led to Index demanding a new brand to represent who they are today and aspire to be tomorrow.
A deep dive into the existing brand and company wide interviews uncovered the need for a completely new strategy - leading to an overhaul of positioning, values, language and aesthetic.
We built Index a brand focussed on acceleration, momentum and positive trajectory. Our new messaging framework and tone of voice presented Index as knowledgeable collaborators who’ll partner with you now and well into the future.
