Honoured to be the lead agency in the most recent incarnation of the Pride in London brand. A huge undertaking to bring a brand to life that has rigourous guardrails around accesibility and diversity, and is even signed off by the Mayor of London themselves.
Bringing the fun as always, we focused our attention around the excalamation mark, the mark of both rebellion and joy. Simplification and versatility were the key to a successful brand reimagining for Pride as 1000's of pieces of content are created by huge volumes of groups and volunteers, who more than often don't have access to native design tools. We're super proud of our partnership with the team at Pride and gracing the streets of London every summer.
Honoured to be the lead agency in the most recent incarnation of the Pride in London brand. A huge undertaking to bring a brand to life that has rigourous guardrails around accesibility and diversity, and is even signed off by the Mayor of London themselves.
Bringing the fun as always, we focused our attention around the excalamation mark, the mark of both rebellion and joy. Simplification and versatility were the key to a successful brand reimagining for Pride as 1000's of pieces of content are created by huge volumes of groups and volunteers, who more than often don't have access to native design tools. We're super proud of our partnership with the team at Pride and gracing the streets of London every summer.
